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Segments

Saved audiences that recalculate themselves — build once, and they stay current as people give, lapse and come back.

Lapsed major donors

Live

Gave $1,000+ · no gift in 18 months

142

First-time givers 2026

Live

First gift this fiscal year

89

Monthly sustainers

Live

Active recurring gift

310

Gala attendees, no gift

Live

Attended Riverside Gala · never donated

64

Volunteers who give

Live

Logged hours · at least one gift

121